Category: Sport

Movember Foundation will always be all about the moustache

MOVE OR MO. SAVE A BRO. JOIN THE MOVEMENT THIS MOVEMBER Movember, the month formerly known as ‘November’, launches its 2015 campaign to Mo Bros and Mo Sistas across the nation, encouraging men and women to sign up and grow a mo or commit to MOVE to raise awareness and funds for men’s health. As Mo Bros unite and clean shave on the 1st of the month, they become walking, talking billboards helping to generate awareness and raise vital funds...Read more

UK over 50s spend in excess of £1.5 Billion a year on fitness

The UK’s over 50s have a ‘fit and healthy’ price tag of £130 million2 per month 13.2 million over 50s (58%) are more conscious than ever about their health and fitness, and 8.9 million exercise more now than when they were younger.Walking and swimming are the top pursuits in the pursuit of physical prime The UK’s over 50s are enjoying ‘getting physical’, according to original insight from insurance provider RIAS. Just over half (54%) of today’s over 50s exercise at...Read more

In both New Zealand and Australia, the 55+ age group accounts for the largest segment of the rugby fan base

2015-09-26 10:03:36

The Global Fan Base of Rugby Union As major rugby union events enter the new markets of Brazil, Russia and Japan over the coming decade, each of the three hosts have managed to establish keen public interest in the sport, which could be harnessed to boost the tournaments’ success and develop rugby union further. This is just one of many findings within ‘The Global Fan Base of Rugby Union’, the latest in a series of reports by SMG Insight /...Read more