Category: Sport

In both New Zealand and Australia, the 55+ age group accounts for the largest segment of the rugby fan base

2015-09-26 10:03:36

The Global Fan Base of Rugby Union As major rugby union events enter the new markets of Brazil, Russia and Japan over the coming decade, each of the three hosts have managed to establish keen public interest in the sport, which could be harnessed to boost the tournaments’ success and develop rugby union further. This is just one of many findings within ‘The Global Fan Base of Rugby Union’, the latest in a series of reports by SMG Insight /...Read more